Having recent Sony hit content opens up a thousand doors. First it validates us, that's a given. We were nobody before, now we're on the map. When onlooking studios look at us and see Sony they'll know we're a force to be reckoned with, not to mention Mark Cramer. And some studios require another studio on-board before they grant distribution rights, we have that now. Having Sony content says that we're now playing in the big leagues. Acquisitions and partnerships with us just became possible, way more lucrative, and very attractive.