Weby, I disagree. I don't think Wave will be selling anything to indivual companies or consumers. I believe Wave has to sell the HPs, the IBM etc. It is their job to sell it to the companies that sell it to their customers and consumers.
Wave is 'selling' to the gorillas. That is where they need to sell, no where else, in my opinion.
We won't be selling to the Govt. either. Other companies will be selling the Govt. with Wave tagging along.
Wave is selling, and is selling the right people, in the right companies. Once they all 'get it' (another term for being sold), things will seem much easier.