Well, that's a burnt shareholders way of looking at it. The CEO sees it as just another avenue to create self wealth without investing their own money or sweat equity. It's even better if they are a shell holding company with even a minor position with something that looks like a real product. It's called the pinky stinky carrot. But you know this. That's why it's gambling down here in the pink arena. So do all the CEO's who laugh all the way to the bank.