Heppie,
I agree that NASCAR would be potential for a license agreement, I am one of the lucky ones who lives 30 Mins from the Bristol raceway, I too went to the Sharpie 500. I also work at a Hotel in the Bristol area, and have talked with a few race fans whom heard of EI, and they love the idea of having a Urn or Casket NASCAR style to be laid to rest in, Race fans are dedicated to typically one team or one driver, and they are fanatics when it comes to racing, and I think you are spot on that NASCAR will be something to look forward too.