News Focus
News Focus
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prof

07/05/07 1:26 PM

#251937 RE: simba1 #251936

simba/ caleb
The PR not only mentioned phase one, it also mentioned phase two.

http://finance.bnet.com/bnet?GUID=839469&Page=MediaViewer&Ticker=GZFX

GameZnFlix, Inc. (GZFX), an online provider of video games and DVD movies for rent or purchase, announced today that Moroch Partners has been selected to develop and implement a strategy positioning the company's brand and for increasing online market growth.

The agency will execute a two-phase project throughout 2007. Phase One is a 16-week foundational project designed to reposition GameZnFlix in the online games and movies market which includes a comprehensive strategic development plan, gaining consumer insights and understandings, developing brand identity, creative assessment, messaging, positioning and development, conducting qualitative focus groups and designing a comprehensive media plan and targeted event marketing plan.
Phase Two will be an execution based on the findings from Phase One and includes an annual strategic marketing plan, competitive analysis and executing creative focused on brand identity and positioning.

prof
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calebh

07/05/07 1:26 PM

#251938 RE: simba1 #251936

Please do because that would be odd for him to play dumb to a 2nd phase.

Oh well. Such are the pitfalls of communicating through email.