Mike Lindell Media Corp (MLMC)

[prof]

simba/ caleb
The PR not only mentioned phase one, it also mentioned phase two.

http://finance.bnet.com/bnet?GUID=839469&Page=MediaViewer&Ticker=GZFX

GameZnFlix, Inc. (GZFX), an online provider of video games and DVD movies for rent or purchase, announced today that Moroch Partners has been selected to develop and implement a strategy positioning the company's brand and for increasing online market growth.

The agency will execute a two-phase project throughout 2007. Phase One is a 16-week foundational project designed to reposition GameZnFlix in the online games and movies market which includes a comprehensive strategic development plan, gaining consumer insights and understandings, developing brand identity, creative assessment, messaging, positioning and development, conducting qualitative focus groups and designing a comprehensive media plan and targeted event marketing plan.
Phase Two will be an execution based on the findings from Phase One and includes an annual strategic marketing plan, competitive analysis and executing creative focused on brand identity and positioning.

prof