We know that the ads have started.. I was told the branding of the service was to last only a couple of weeks and then the ads would go national..We should soon be able to see ads that describe the services..Also everyone is looking for the ads in the newspaper everyday..Telmex was to use all forms of media in their ads..That includes flyers and billing ads and soon Radio and TV..When the ads go national the login link will show up for all to see..Right now..showing that would also be counter productive to the branding ads..You are very correct in saying we are looking at a gift..Who else knows what we know?? In fact you see that some of the small group that have heard and have seen what is going are still in a questioning mode..Carlos slim just became the richest man in the world so you could say that this deal with Telmex is in line or bigger than a deal with MS right now..People will start asking..what does he own?? The word will get out he owns Telmex..A gift?? LOL..Like Dean said..it is the Holy Grail...veno