I can only see a storefront as a good thing. If anything it would be a good form of advertising. People could originally get the script filled at the storefront, then they could get informed about the online ordering and realize the ease of it.
Some people, especially our aging baby boomer population are afraid of technology and won't want to use a computer or fax machine to get scripts filled. People are creatures of habit and they tend to do things and use products that they already are familiar with. Storefronts would be great for these people, the younger population will embrace the online idea.
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