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xanadu

03/29/07 11:55 AM

#241026 RE: pjwilson #241020

It did happen before, maybe not entirely the few tv ads we had, but they instituted a full fledged affiliate program which brought in so many the web site and inventory couldn't handle them. Most, many, were just freebies out to get the free trial and the rest dropped because of terrible service, AND the affiliate still got paid. What a flop.

Resulted in improved web site, bringing the distribution of the dvd's, and customer serice inside (National Fulfillment had been doing this with our meager inventory) and eventually things were ironed out.
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hookdrvr

03/29/07 12:28 PM

#241035 RE: pjwilson #241020

They wouldn't have 9 DCs if this was a "conspiracy".

The company I work for ($15B Ann Rev.) is controlling growth in the same way, by preventing runaway growth thru product control. As they say, you can grow a business to death faster than you can starve it to death.
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anywho9090

03/29/07 4:43 PM

#241097 RE: pjwilson #241020

PJ... yes! I agree with your post and I too opt for reason #1.