Maybe that should be the business strategy. This market is so big. As others said, no one will sign contract until they know there is a reliable suppply. To have a realiable supply you need to be building 100's of reactors at a time not one by one. It will take far more capital than JR can find to create a reliable infrustructure on his own.
There are currently 100's of biofuel plants around the country, and that many more in some stage of construction if this process is X times more efficient using the same feed stock they are using now, it should be an easy sell.
US renewable 2012 mandated ethanol usage is 7.5 billion gallons. Add Biodiesel to that and for auguments sake call it 10 billion gallons. That's at the current conversion efficiency process. If you accept JR's improved efficiency it could grow higher because economics are better. Would you rather manage rights agreements and make .50 on 10B gallons a yr and growing or build an end to end company and hope you don't run into snags at every corner?
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