"I don't think they realize that the market can see through these type of fluff releases"
Given what's going on with China and rare Earth minerals, I don't really see how you can consider this a fluff release. It's not customer related, but for investors and potential investors that don't know, it would be good information to have. Within the last week this board was also discussing it. If you'd want to know that it did contain a mineral the US gets from China, then it's equally important to know it's one we don't.