Even more OT - Recall the character "News Carver," who liked to read about himself in the newspaper descriptions of the Hole in the Wall Gang, from Butch Cassidy and the Sundance Kid.
I admit to sometimes clicking on one of my likes, because at least on the web-based version of IHUB, you see who has liked a post, something that I'm sometimes curious about. That can turn into self-love but you can undo it with a second click.