That's hilarious 'spin stuff' .... 100% of the Companies that Pioneer new innovations in Markets and Industries representing Hundreds of Billions and ultimately Trillions of Dollars of Business spend the first few decades laying the groundwork and building infrastructure in one way or another.... Nobody can ever predict if it will be 1,2, 3 or 4 decades or more ......but one thing is for certain .... the bigger the market size the more decades it will take....
Market Data 
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