They need to bounce back real quick with a PR that can cover the fact that they over hyped it with the July 14 PR. This is great news and it shows excellent revenue possibilities and already some revenue in the bank.
But they pushed the Life Changing mood that PR set and the hype of its a cultural event. Its a product in a category that is already over crowded... its not a first of its kind product its just a different spin on the different brands that have they own unique spin. They have a promo with an over his prime boxer and made people think it was going to be an actual celebrity The news was so mundane that the selling hit before the clock hit 9:31 this morning, I have held because the numbers they released looks like there could in time be a lot of positive revenue... Time will tell if this was worth the hype or not. GLTA
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