While I-Hub benefits from the higher posting volume, they might also be getting $ kickbacks from the various pumping outfits (?) I have no idea, but do remember there was some kind of scandal years ago involving the owners of I-Hub. Anyway, I-Hub is obviously not the 'New York Times', more like a tabloid gossip rag like the National Inquirer. To use a Charlie Sheen analogy, It's the equivalent of a cheap $20 floozie, compared to a high end call girl :o)