Your post is total nonsense Dr. Christopher Missling MS PhD MBA knows exactly what personalized medicine means and he has been and plans to continue to use it during the commercialization process and on an on in the future.
I don't remember CM ever using the term. If he did, then maybe he was referring to assays that could determine what the response would likely be to 2-73? Like, maybe, a determination of whether a person is wild type or not?