Because a business strategy has normally a longer time horizon (4-10 years) You are referring to the ability to execute the strategic plan. Executing the strategic plan is where Lebby took too much time according to the BOD. See what the BOD wrote: “ Lightwave Logic to Focus on Execution of its Strategic Plan Under Refreshed Leadership Team; Appoints Yves LeMaitre as CEO and Thomas E. Zelibor as President“! Strategy hasn’t changed. That’s why I feel comfortable to repeat the OLED story. The execution needs acceleration as the same press release mentions.