It is absolutely stunning to me; to think that anyone who has been following this company and its potential market would honestly believe that BIEL poses any kind of threat, much less an existential one to the pharmaceutical industry.
It’s just ludicrous.
At best the product will be accepted for reimbursement under Medicare, (absolutely not a certainty, I give it a 60-70% chance) and we see a decent spike (short and sharp, maybe all the way to 0.00x).
When it becomes apparent that no doctors are prescribing it, after a quarter or two of intense hype, it falls back to trips and finally dies.
I don’t think CMS will cover the over the counter product, and I don’t think doctors will prescribe the overpriced version. I know my docs always recommend the generics when available.