Honestly, I don't think one has anything do with the other. The sales/distribution methods in Europe are much different than Canada and the US.
I agree, Vascepa has been a bit of a disappointment in Canada. $17-18M in full-year revenue after this many years is pretty disappointing. I wasn't able to listen to the earnings call today, but am hoping to listen to the replay when available.
I think a lot of this goes back to the GIA strategy. HLS is not a big company. They are tiny, and they are boot-strapping it (hence, why they brought in Pfizer originally).
Vascepa in the hands of a BP probably would have gone much differently.