There is the theory that the big institutions believe the optics of a huge short position will keep investors from buying into the story. I do not believe this theory that there are institutions that are both long and short the same number of shares simply to create negative optics.
Short sellers are vicious. They short stocks with low floats and long timelines and then drive the price down hoping to cause capitulation selling by retail and institutional ownership! Yes, institutional investors can panic sell also.
The playbook is not working with LWLG. As Proto and others have observed buying volume has increased when the stock has been pushed down near $4. The shorts want selling volume to pick up at $4 driving the price to $1 or $2. This was Ted’s goal representing the short seller’s playbook.
Lebby stated there will be additional licensing deals signed within two months. I believe that will happen, but I can only hope the licensees will permit more detail to be released in the press releases. At some point “marketing” will become more important than confidentiality.