Exactly, and it's no coincidence to see it timed over the holiday. Since it is a holiday weekend, I wouldn't expect the piece's audience primed to field information that's work related, as I wouldn't expect NWBO to be on the ready to retaliate on short notice. On the flipside, I believe the authors made a grave mistake by releasing the piece at the least opportune time to mute any potential, if any, impact it was meant to achieve. They could have released it on a Monday in advance of a full trading week. So they shot their bullet, and they've handed the timing and control of the rebuttal in the hands of NWBO. That's exactly where I'd want to be, and I'd wait until Monday morning to release the rebuttal.
ILT