How have they not? Lebby has carefully laid out the plan and all its adjacent verticals, and why (even though the polymer may have numerous applications) he has decided to focus intensely on data centers. Positioning yourself for market success presumes market success is still pending. That’s why you can buy shares in this company for $5-6 (up from $1, 3 years ago). When and what do you think they should have already sold? The raw ingredients?