I just used European firms to make a point that established companies are seeking US market access. In short, GS is not limited to courting just startups like HMBL. Many of these foreign firms are established in their respective countries and even listed on their local exchanges. Opening up an OTC sub will give them direct access to US investors.
In makes a ton of sense and also gives OTC an improved image, something that they have been trying to achieve for some time, ...and who better to lead the charge than GS, 'the OTC Wiz'. :)
JMHO
Market Data 
Markets 
AI
