Very astute, but taken in context with your concession that the company is not a scam, I'd have to imagine that Management would not have taken such "a big bet" if they did not have a good faith basis in proprietary numbers underlying the technology. Say what you will, but to think otherwise necessarily implies there is no business judgment defense for the purchase.
There are lots of barriers to entry for disruptive business models that make it hard to compete (generally) let alone when perfect storm of market forces (micro and macro, stock manipulation and sheer bad luck) align against you (specifically).
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