Do you know any men who would use this sort of product for cosmetic reason? Come on.
I would be willing to bet money that most male business executives, actors, TV personalities, and other public figures who are middle aged or older use botulinum toxin and dermal fillers on a regular basis.
Your skepticism proves the point. Many, if not most, men have reservations about seeking cosmetic treatments. Fewer appointments on the calendar will appeal to those who care about aging “well”.