Google/name branding/Microsoft Advertising/Bing among other things
It's Marketing PLUS
GO DBMM
Example
"The initial aim was to drive brand awareness, but even at this early stage we have already seen a significant associated 3 fold increase in contact acquisition, which is a very positive indicator. The brand has been reinforced more than 200k times between Google Ads and Microsoft Advertising, with the vast majority on Google. Combining our brand’s assets with the digital marketing skills of our agency has generated clear growth and a leading presence within our target audience.”
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Scott Eustave
BENTLEY SYNCHRO - Industry Marketing Director, Project Delivery
Market Data 
Markets 
