I think that was the idea. I remember Gerald mentioning that specific target on a prior call/interview. If I recall correctly, I think he mentioned a 3-pill pack going for $20-$25, and that was reasonable for travelers to spend for added protection during the next 12-16 hours when in close proximity to other travelers in the plane, airport, train station, etc. And that might drive follow-up sales to the Tollovid site where the cost/capsule is much lower than the convenience pack.
No one with any sense buys their supply of Tylenol at the convenience store, but it's a blessing they have the convenience packs available to deal with a headache while traveling, even if they are overpriced. We always pay more for convenience and lack of planning. I agree that it could be a cash cow for Todos with minimal effort on the part of the company. Just one of the horses in the race.