On an investment board, a highly successful trial is one that leads to the share price of a stock going up. Based on this new definition, I guess shareholders do not want the share price to go up.
From Imbecile Websters:
suc·cess·ful /s?k'sesf?l/ adjective Building out 2 companies for personal gain with zero benefit to the people who paid for those companies on BS data from an expensive placebo.
Example: Linda Powers is successful at fleecing shareholders by allowing them to pay for her two CDMO companies which she will sell for a total personal gain in the hundreds of millions of dollars based on sketchy data that will never be approved by the FDA for a product that has the efficacy of grapefruit juice (minus the vitamin C benefits).