Welcome Mcfish! The good thing about this stock, like our other LWLG, is that it has world changing disruptive technology. The difference is that this has been not only proven by lab testing, after challenged by the worried competition driven lawsuit, but that under oath in a Federal Court of Law, the FTC's expert witness, confirmed that the Insultex, is the only moisture barrier in a multi-billion-dollar industry, that has an R-Value.
Their sales were starting to boom in national retailers like Home Depot, and Lowes., when the competition tried to sue them out of business with more than a million dollars in legal fees. Once the company spends the relatively cheap money it costs to advertise where it should, in the trade sites that Architect's, and Contractor's review, the new and old Distributors won't be able to keep up with their orders. You see it is not even a sale job, it is an education job. Once educated that the Insultex properties will save significant money during construction, and also when used in any home improvement exterior replacement work, it literally saves up t0 40%-50% on energy costs.
Another underdeveloped market is in the Roofing industry. On their website, is a picture of some older homes after a snowstorm, where all of the roofs have no snow on them. as we learned in science class heat rises (actually cold pushes the heat higher) and that is why the top floors are always warmer etc. In this picture, one of the houses did a new room addition, using Insultex House-wrap, not only on the walls, but under the new roof. Low and behold, there was still un-melted snow on this roof! Imagine all the billions of dollars, that is spent replacing the heat that is going out through the roofs! Again, how is this stock still so cheap? Hardly anyone knows about the technology. That is the responsibility of the company to spend the money to educate the industry.
Once they learn to properly market this material, how could a DuPont, or a Kimberly Clark not try to buy them out? Imagine with their professional marketing, and management leadership, how they would advertise the material? They would dominate the category to the point of having a true monopoly. This would be a steal for them to buy us out at even $20 a share.
On top of that, their leadership I am sure would reach out to all levels of Government, including John Kerry, who's all their goals are to help save the Earth, with trying to achieve as low a Carbon output as possible.
My catchphrase is that anyone doing any construction that uses a moisture barrier, that does not use the Insultex House-wrap, is doing CONSTRUCTION MALPRACTICE to their customers. Hard to understand why this stock is still at such a low price, when we have a Golden Goose, and are not shouting it to the world.
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