Even capturing just 10% of the Tobacco market - using just MO & PM as proxies .....
* 10% of Altria = $82.6 billion x 10% = $8.26 billion
* 10% of Philip Morris = $149.6 billion x 10% = $14.9 billion
...... I'm not saying GGII/HPCO is going to capture 10% of Big Tobacco market ... but somebody(s) may eventually do it ... few people understand just how big the Tobacco business really is.