"The money spent is probably to attain sales from those medical professionals who have tested it, liked it, but wanted small changes to make it more applicable"
I guess we'll have to see if that is indeed the case, but seeing that BIEL doesn't really tell us anything I guess all we have is speculation! If this is indeed the case I agree it would be money well spent, if it's spent with a garantee of sales in mind.
Market Data 
Markets 
AI
