It's true management could have done a lot more, and there were some incompetence and lack of foresight!
But when they finally got the ball rolling by signing the OEMs, here comes COVID, supply chain issues, inflation and possibly a world wide recession! That I see as just bad luck/timing!
There is a possible silver lining, and that is the Fed lowering interest rates, and start the printer up again! When this happens all stocks will go up. Probably won't happen until the market goes down a lot more, we are talking major crash!