The fact is, if they present TLD at the theater, it will be for publicity for their already rigorously peer reviewed article published in a respected medical journal. So your point is not relevant. It is a very highly visible podium, one of the most visible podiums to make an already validated data set more available and to discuss in more detail, discuss corporate or other plans and generally to make themselves clear and ready for commercialization, deals, etc.
So no, it doesn't have to be what you suggest. This is likely much, much better What you're describing is a fairly dry, non-commercial presentation. This forum is a free forum in terms of what they want to do and they will have already vetted the data in a very impressive scientific context, so the industry expert theater will offer them the best possible audience for what they need to accomplish at that point in time, assuming TLD is already released and published.