I suspect those are total revenue estimates for the product (possibly even retail estimates), not necessarily SHMN's share.
That said, any new products sold mean more revenue (and if they built in enough margin, profits) for the company.
I do wish that the company was sufficiently disclosive that we could stop our endless conjecture (good, bad, or indifferent). But then, you know what they say about wishing in one hand and crapping in the other...