No Slotting fees, No BOGO, No Discounts
IMO Nightfood will return to the supermarket vertical in due time.
For now however, the only vertical that makes financial sense for a company as young as Nightfood is the Hotel vertical (and yes this is due to lack of sales in the supermarkets).
When you only represent 1-5% of the customer options it is a losing battle?
Most people do not realize how expensive and competitive the supermarket environment can be for a emerging brand.
Placement in the Hotel Grab & Go means;
1. No Slotting Fees
2. No BOGO
3. No Discounts
Going outside for a beer - spit on you later.
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