Yeah. Digital marketing isn't terribly expensive and with it truly being the "first US/national super app" it could snow ball quickly IF it has the capabilities, user friendlyness, and most importantly something that people want/need. This should be their wheelhouse too.
They've been putting all the pieces together. Hopefully it's not too overwhelming for users.
There should be solid media coverage, but yes it needs to be constantly in front of people with a digital campaign. They will need a buzz.
I hear what you are saying. I mean, look at how hard it is for people to leave FB or Twitter, Google, knowing they are being spied on with content being purposefully blocked, while there are alternative sites. Lol
So they will definitely need some sizzle to get people's attention, but it sounded like ST3 had some (based on his interview)
Market Data 
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