lizzy, I agree. Nice, crisp, positive commercial and even says that aspirin can hurt you. How do they do that and AMRN 'with little to no side effects' states they can't have a commercial without taking over 50% of the time talking about all the possible risks.
Again as all have stated, we need a proactive marketing team that will communicate and get the Amarin word out. Too many great opportunities to count that have not been taken advantage of. Hopefully KM will make a big improvement.