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lizzy241

09/13/21 2:08 PM

#354257 RE: Whalatane #354253

kiwi, we'll never know, we have NO idea how many reps we have the numbers vary. But I know what you're saying the ROI is no where near what it would have been if it weren't for the dreaded 3/31/20 disaster. It's more costly to fire people, unemployment etc let them see the writing on the wall and have the reps leave on their own volition, it's cheaper. Maybe that's another reason why they stopped advertising???? The GV's benefit more than we do.
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hamkypamky

09/13/21 8:13 PM

#354319 RE: Whalatane #354253

Whal


Used to work in pharma

A large portion of SG&A costs are coupons, promotional / free samples etc

Ad cost for Vascepa would be minimal beyond pamphlets placed at Cardio offices or other clinics (but the effectiveness of this is dreadful since covid).

Rep costs will be high but nowhere near as high as coupons