I still believe this is all a result of technical snobbery. heres a very important point that AMRN should know
WHEN LOvaza was marketed I was never once told it was fish oil - they made every doc believe it was a "pharmaceutical"
Many physicians scientist CEO BP all think it has to be extremely complex to work. If its not then its not worth anything. Vascepa is so amazingly straight forward that they cant wrap their head around it - albeit truth is usually simple. Yet I see this all the time. AS a Family DOc if I get 6 children not to smoke in a day I save many more life years than the neurosurg who drains one subdural .... yet I get paid substantially less. If its about life years saved why am I paid so much less ? Because its not "complex." BP, many docs just cant believe that something that is natural and simple could work so well
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