So what is the incentive for reps to push V over gV?
Not saying in all cases but certainly in some (many), if doctors know the difference between the two, they could sway the pharmacy in filing with V over gV.
The best way to handle this is to write in the notes to pharmacy section -that generic substitution for REDUCE IT indications is direct patent infringe and prosecutable by law for financial damages
if every doc starts doing this they mught take notice