Replies to post #332986 on Amarin Corp Plc (AMRN)

[MNBioMike]

Good question. I remember when EXAS made the decision to hire a “celebrity” spokesperson to promote Cologuard. Oprah, Will Ferrell were names floated. The stock fell 8% when they announced that they chose Harry Connick Jr. lol.

Amarin would for sure screw this up as well, but could you even imagine the pub if Jordan or Brady?

[couldbebetter]

Raf, AMRN did that with the guy from Pawn Stars, I like the guy but I
doubt if he really impacted sales. The problem with having a spokesperson
is that they can die...sometimes from a heart attack or stroke which might
not be the best publicity. I'd much rather simply get Dr. Bhatt on "60
minutes" or other similar programs. Sure hope a BO is in the works,
as JT has proven that he should not be the CEO. GIA is suicide with
JT at the helm.

[dukesking]

I like all your choices but I’d go for someone like Toney Braxton, David Letterman, Susan Luci, Barbara Walters or one of the many other stars that have survived a heart related event and are now awakened to, and advocates for, heart disease awareness and prevention. Braxton is my choice because she’s young. Especially if they can use her song ‘ Un Break My Heart’. We definitely need a recognizable face for Vascepa, if truly GIA or we’re not sold already.