Exactly --- the advertising needs to alarm doctors that their current practices are out of date and inappropriate - no one wants to look like they dont know what they are doing - especially doctors - just like investing - understand the mind behind the action then you can win
I like it guys thanks for joining the brainstorm. Idk the rules on this but whatever the ad spend would cost, as long as it’s legal, I would say it’s worth it.
I’m disenchanted with Amarin so idk I feel like emailing IR with the idea