I believe the new buyers are increasing given so much positive information is on Youtube and the media. For a newcomer the current price if affordable, will be buying less share. Now the market is worldwide. Everybody want's to get rich. This is much better than a buying Lotto (Power Ball, whatever).
Just think if every one buys 5 shares on the average at $850.00, participants (increasing daily) of about 1 million worldwide, that it adds
about 5x850x1,000,000=$42.5 Millions
So long as the Demand is there and is growing in time, price will increase.