It could get lost very easily if nicotene or pharma take off first. It could get lost if there’s a takeover by a pharma or tobacco company. It could get lost if it just gets ignored like every sector for lexaria currently is. Don’t you think the simultaneous pps lex and beer did were a bit suspect? I could almost guarantee Chris bought into beer heavily. I personally have always seen beer as the better way to profit from thc edibles using dehydratech even before the aquisition and don’t forget lexaria owns a large position in beer and is set up to make royalties. I wouldn’t be concerned at all about this deal it benefits lex and if you take a position in beer there’s no difference to you anyway.