You mean the 2017 momentum that overextended itself to $.235? Although management could definitely have handled certain things differently since then, 2017 is in the rearview mirror now.
I know, I know, what about promotions for the cafes? It only makes sense to me that it should be done when the COVID fear subsides. Time and time again we have seen that news hasn't done much for the stock so outside of spending money they can't afford to spend promoting for the time-being, I can't really blame Roger at the moment. We just have to sit tight and make sure the company executes on their recent initiatives.
Share price will adjust itself if they execute successfully.
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