They don’t need the 1A win to do direct marketing, they should do email and mail campaigns to everyone who is taking a statin and just use the approved reduce-it marketing material. They could offer zero co pay on the first script with insurance then the $9 offer thereafter. If they don’t know how to sell in the US how are they going to sell in the EU?
1st A win only allowed AMRN reps to discuss peer-reviewed journal publications (like ANCHOR papers) with doctors and health care providers - they were not given the right to talk to consumers about anything.