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zmanindc

09/25/20 10:51 AM

#301510 RE: raistthemage #301504

They don’t need the 1A win to do direct marketing, they should do email and mail campaigns to everyone who is taking a statin and just use the approved reduce-it marketing material. They could offer zero co pay on the first script with insurance then the $9 offer thereafter. If they don’t know how to sell in the US how are they going to sell in the EU?

Meowza

09/25/20 1:34 PM

#301554 RE: raistthemage #301504

Reps still needed for doctor education! Doctors watch far fewer DTC ads than retirees! Another major reason IP needs to be restored!

sts66

09/26/20 4:06 PM

#301709 RE: raistthemage #301504

1st A win only allowed AMRN reps to discuss peer-reviewed journal publications (like ANCHOR papers) with doctors and health care providers - they were not given the right to talk to consumers about anything.