What does the company gain by announcing data lock?
Trust
Trust from their shareholders that have hung on by the skin of their teeth for countless years following countless dangling carrots by these guys.
They have dangled the DL announcent in front of us since April. They even stuck to their guns and announced a delay, just like they said they would. It is now time for another announcement be it delay or otherwise. Trust goes a long way and right now is directly and completely related to the SP until TLD is revealed.
Yes. DL is a mile marker. But it is a really F'n important one right now because it starts the clock counting down an end to this excruciating madness.
And yes, I'll wait a few more weeks. I've been doing it for at least 4 years. But it should be worth it....