I mean of course it makes sense.
Billion-dollar BP's "mouthpiece" is a no-name hack who writes for an obscure website mainly focused on consumer-focused biotech (not business).
This is because BP is so poor they could not afford a mouthpiece from such low-brow establishments as the failing NYT, the WSJ, Mini Mike's Bloomberg or CNBC. I mean whatever have those idiots won, Pullitzer prizes or something?
But yes, a former hack for esteemed publication "TheStreet", this is the man BP needs to represent them.