It is true that 2019 is somewhat better than 2018, but both years are 75%-80% lower than 2017.
Publix purchase put Bellissima (all products) in 100s of Stores in like 9 states all over the southeast. Folks are not rebuying it. Most of the orders received since then have been initial orders (new customers trying it), but not repeat customers.
Another thing. Forget Publix who only ordered in 4th qtr 2017. Prior to that in 1st qtr 2017, there were $300K of orders from all the other customers out there, yet 1st qtr 2018 had a whopping $64K in sales (again without Publix which still stocked from previous qtr).
How do you account for a drop in sales from 2017 to 2018 from $300K to $64K? I look forward to this response. I say it’s because price point is too high for the taste and customers don’t rebuy. I also say price point reduced will not have enough margin to pay salaries and expenses without a lot more volume per qtr ($1M+ is needed with Rich’s spending habits). The first 3 qtrs of last year produced only $556K. 4th qtr better be gangbusters.
Market Data 
Markets 
