Hopefully script growth gives JT no choice but to raise guidance again. At some point the math demands it, no matter how much you want to under-promise.
If you have patience, and want to realize greater shareholder value, a great way to achieve it wouldbe to forecast reasonable double-digit growth for each quarter, and then have to amend upwards each quarter by double digits again. After two-thirds three rounds of these the lowball analysts are getting creamed and everyone knows that the real growth will significantly exceed management forecasts. They just don't know by how much.
It could be a great GIA strategy that would also demand much higher valuations for any serious BO offers. It would also elicit more heartburn on this board.